Peel Regional Police Launch 2025 Seasonal RIDE Campaign
Region of Peel – Peel Regional Police has launched the 2025 Seasonal Reduce Impaired Driving Everywhere (RIDE) Campaign in partnership with Mothers Against Drunk Driving (MADD Canada), reinforcing its commitment to prevent impaired driving and keep roads safe this holiday season.
Running from Nov. 15 to Dec. 31, RIDE represents a focused increase in enforcement during the holidays while highlighting Peel Police’s year-round dedication to promoting safe driving. During this time, additional officers from Road Safety Services and other divisions will be deployed for roadside checks throughout the region.
While alcohol-impaired driving remains a serious concern, drug-impaired driving introduces new challenges. Detecting and addressing these offences requires specialized tools, advanced training, and cross-disciplinary collaboration.
RIDE has evolved in response to emerging public safety concerns, including the legalization of cannabis, the ongoing opioid crisis, and the rise in poly-drug use among drivers. Peel Regional Police continues to adapt, investing in new technologies and officer development to address these challenges head-on.
Peel Police reminds all drivers that zero tolerance for alcohol and drugs behind the wheel is not just the law—it’s a shared commitment to protecting lives:
- Never Drive Impaired – by alcohol, cannabis, or any other substance.
- Plan Ahead – use a designated driver, arrange an alternate place to stay, or take public transit or a rideshare.
- Speak Up – if you suspect another driver is impaired, call 911 immediately.
For more information, please visit madd.ca.
QUICK FACTS
- During last year’s Seasonal RIDE campaign, Peel Regional Police laid 131 impaired driving charges, issued 85 warn range suspensions, and inspected over 12,000 vehicles.
- In the first weekend of this year’s RIDE campaign, officers checked over 700 vehicles, administered 181 roadside screening tests and laid five impaired driving related charges.
- As of Oct. 31, Peel Police has laid 787 impaired driving charges this year.
QUOTE
“Driving impaired is a choice that endangers lives and shatters families. As we head into the holiday season, Peel Regional Police encourages everyone to make responsible decisions. Celebrate safely with those you care about — don’t let impaired driving be part of your story. Plan ahead, protect your loved ones, and help us keep our roads safe for all.”
- Deputy Chief Marc Andrews, Peel Regional Police
“Hundreds of Canadians are killed and thousands more are injured every year due to impaired driving. Impaired driving is NOT an accident, it is a choice that someone makes, and it devastates families. Plan ahead for a safe way home: you can take Uber, transit, stay the night, have a designated driver. Please let’s all do the right thing and never drive impaired. Together, we can all have a safe and happy holiday season.”
- Dawn Regan, Chief Operating Officer, MADD Canada
SOCIAL MEDIA
MEDIA CONTACT
Media Relations Officer
Email: media.relations@peelpolice.ca
Phone: 905-453-2121, ext. 4027
NR: 25-285
Peel Regional Police – A Safer Community Together
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