Peel Regional Police Launch 2026 Festive RIDE Enforcement Campaign

Region of Peel – Peel Regional Police, in partnership with MADD Canada, is launching its 2026 Festive Reduce Impaired Driving Everywhere (RIDE) Campaign to enhance road safety and deter impaired driving throughout the holiday season. 

Beginning Nov. 13 and continuing through Dec. 31, officers from Road Safety Services, supported by personnel from across the organization, will be conducting roadside checks throughout Brampton and Mississauga. The annual campaign is aimed at reducing alcohol and drug-impaired driving, while promoting responsible choices behind the wheel during one of the busiest travel periods of the year. 

Impaired driving remains one of the leading causes of criminal death in Canada and continues to pose a significant risk to public safety. Whether impaired by alcohol, cannabis, prescription medication, or other drugs, drivers who choose to get behind the wheel while impaired place themselves and others at unnecessary risk. 

The Festive RIDE Campaign combines highly visible enforcement with public education to help prevent impaired driving before it occurs. Since 2024, Peel Regional Police officers have investigated more than 35,000 vehicles, conducted nearly 13,000 Approved Screening Device tests, and laid 186 impaired driving charges through RIDE enforcement initiatives. While the campaign runs during the holiday season, Peel Regional Police remains committed to identifying and removing impaired drivers from our roads year-round. 

Peel Regional Police encourages everyone to make safety a priority by: 

• Never driving while impaired by alcohol, cannabis, or any other drug. 
• Planning a safe ride home before attending holiday events. 
• Using a designated driver, rideshare service, taxi, transit, or arranging overnight accommodations. 
• Calling 911 immediately if you suspect an impaired driver is on the road. 
• Road safety is a shared responsibility, and every safe choice helps protect our community. 
• For more information about impaired driving prevention, visit MADD Canada. 

QUICK FACTS 

During the 2025 Festive RIDE Campaign, Peel Regional Police laid 94 impaired driving charges, issued 54 roadside licence suspensions and investigated more than 16,000 vehicles. 

Impaired driving offences can involve alcohol, cannabis, prescription medications, illegal drugs, or a combination of substances. 

QUOTE 

“Impaired driving remains a serious threat to public safety and puts everyone on our roads at risk. The Festive RIDE Campaign is an important part of our commitment to reducing preventable tragedies through education, enforcement and community partnerships. Our message is clear: plan a safe ride home and never drive while impaired.” 

– Deputy Chief Marc Andrews, Peel Regional Police 

“Impaired driving is entirely preventable, yet it continues to devastate families by claiming lives and causing injuries. Initiatives like Peel Regional Police’s RIDE program play an important role in keeping our roads safe by identifying and removing impaired drivers. MADD Canada is proud to work alongside police services to raise awareness, encourage responsible decisions behind the wheel and help prevent these tragedies on our roads. Every impaired driver removed from the road represents an opportunity to save a life and prevent an injury. Every one of us has a role to play in making our roads safer.” 

– Trisha Dosaj, National President, MADD Canada 

SOCIAL MEDIA  

MEDIA CONTACT  
 

Email: media.relations@peelpolice.ca   
Phone: 905-453-2121, ext. 4027 

N/R: 26-213 

Peel Regional Police – A Safer Community Together 

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